2020... The year that marked, outlined and underlined us. And it is in uncertainty that the ground is fertile for creativity. And it happened, Effortless Chic and Gold was born with the idea of bringing cool pieces, timeless pieces, affordable pieces and quality. Gold jewelry, fringes, cowboy hats, animal print and statement jackets are our signature. ECG represents effortless style, fashion and mixed with statement pieces. 

Effortless Chic and Gold represents a lifestyle. Confident women in their own skin with a spicy and mystical touch of ECG. There are no rules in fashion, so we don't endorse sacrificing comfort for style.